What Are You Willing to Do to Get New Clients? 8 Key Tactics

You understand the importance of implementing marketing as part of your company's plan for growth; but time is limited and you're not sure where to start. Below are 8 key tactics to help you get started. Remember, the tactics you choose should align with your business goals, target audience, and industry. It's also essential to track the effectiveness of your efforts and adjust the approach as needed to optimize new client acquisition.

1. Marketing: Utilize various channels under the marketing umbrella such as social media, digital and print advertising, email marketing, and content marketing to reach potential clients.
 
2. Referrals: Encourage satisfied clients to refer others to you. Getting referrals from existing clients is probably one of the easiest ways to obtain new clients.
 
3. Partnerships: Collaborate with other professionals who provide complementary services to your target audience and expand your reach by tapping into their client base.
 
4. Networking: Attend industry events, join professional organizations, and engage in networking--both online and offline--to connect with potential clients. Follow up is important to staying on their radar--particularly when a potential client is ready to hire.
 
5. Content: Create content like blogs, podcasts, or webinars that solve problems for your target audience and showcase your expertise. Content can also be used as another form of networking to create an online trail back to your business.
 
6. Online Presence: Ensure your website is optimized for search engines, like Google, to increase your visibility in search results and attract organic traffic. Also create a profile on at least one social media channel, like LinkedIn, and use it to engage with other members who could be potential clients.
 
7. Advertising: As mentioned above, publish digital and print advertising on platforms and in publications that cater to your target audience.
 
8. Client Relationship Management (CRM): Implement a CRM system to manage and nurture leads, ensuring that potential clients are regularly engaged and informed about your offerings.

Need help? Let Remote Marketing Solutions serve as your marketing resource partner.
When you’re ready to get started, please contact us at 240.259.9883 or help@rmsllc.biz to schedule a consultation.