Strategize First, Market Later: Must-Know Considerations for Small Business Marketing

As an entrepreneur, you already know that marketing your small business is essential to attracting potential clients. But before starting that blog or paying for advertising, first consider these strategies to help you develop realistic and achievable goals--saving you money, time, and effort. 

Know Your Audience: Who are they (age, gender, location, profession, etc.)? What are their needs, preferences, and pain points? Knowing your audience translates into optimized marketing that reaches your audience and connects them to your products or services. 

Focus on the Client:
Keeping your clients' needs and preferences at the forefront of your marketing efforts keeps you on the path to success. Consider these client-focused insights:

• Align marketing strategies with your clients' pain points.

• Explore ways to have ongoing engagement with your audience versus one-off interactions. Blogs or podcasts are useful tools in this regard. You'll gain loyal clients who become your best advocates and sources of new clients.

• Listen to your clients. Their feedback is invaluable for improving your product or service and tailoring your marketing efforts.

• It's better to have a smaller, engaged audience than a large, disinterested one. 

Clear Messaging: Develop clear and concise messaging that communicates the value of your product or service. Avoid jargon and complex language. Simple, clear, and effective messaging often performs better.

Choose the Right Channels: Select marketing channels that are most relevant to your audience. Not every platform is suitable for every business. Focus on the ones that provide the best ROI. For instance, your audience might be professional service providers (lawyers, accountants) who live on LinkedIn OR product consumers (that's most of us) who use Facebook.

Learn from Competitors: Study competitors to see what they're doing that might also work for you. This practice could also reveal ways to differentiate yourself from your competitors.

Adapt to Change: Marketing is constantly evolving. Stay open to new technologies, platforms, and trends that can enhance your efforts. 

Creating a strategic plan before implementing marketing activities gives you a clear roadmap, helping you avoid wasted money, time, and effort.

Need help? Let Remote Marketing Solutions serve as your marketing resource partner.
When you’re ready to get started, please contact us at 240.259.9883 or help@rmsllc.biz to schedule a consultation.